For many handmade sellers, product photos are a real thorn in their side. Product photography can feel overwhelming, confusing, and frustrating. But it doesn’t have to be! If you master these three things, you’ll have gorgeous DIY product photos every time.

  1. Lighting.

Lighting the the MOST important thing when it comes to product photography. Or any photography at all. Photography literally means “drawing with light” and an photograph is create based on the relationship of light with the items in the image. Without great lighting, your photo will have quality issues, colour issues, and the general overall aesthetic of your photo will be poor.

Lighting isn’t an easy thing to master but once you have a grasp on a set up that works for you, you’ll notice a world of difference. Seek out bright, natural light that is indirect - meaning it’s not direct sunbeams. Areas like the shade or near a bright window in your home are good places to start.

If you don’t have a suitable area for natural light, you may have to introduce artificial lights. Avoid using the built-in flash on your camera at all costs. It creates a bright foreground and a dark background in your image which is unsightly and looks unprofessional. Instead, purchase a simple tabletop lighting setup or softbox studio light kit for your setup, or if you have larger items opt for a speedlight (FYI though, only DSLR cameras can use these though). You can check out my recommendations for lighting and other equipment on my Amazon Influencer page here.

  1. Styling.

Styling your product photos is very important in drawing in the attention of your ideal customers, standing out in a sea of product images, growing your social media following, and being featured by influencers.

The key to good styling is keeping it simple and keeping it consistent with your brand. If your brand is all about being eco-friendly and that’s important to your ideal customer, you won’t want to use cheap plastic props like fake flowers. Customers are super savvy these days and they’ll see that inconsistency a mile away. A misstep like that can cost you sales and social media followers.

Choose one or two props that are consistent with your brand message and are a fit for your product. Be careful not to choose props that will overwhelm or take away from your product. Shoppers should be drawn to your product, not the props! Click here to read my blog post on where to find props for your photos.

When arranging your styled photos, keep your product front and center so it’s the star of the show. Arrange props so that they lead the eye toward your product by “pointing” them toward it or have them subtly interacting with your product.

Possibly even better than styled photos are lifestyle photos. Lifestyle photos actually show your product being used in-action in some way. Lifestyle photos create a strong connection between your product and your customers, making them envision your product in their life and making them more compelled to buy. Most product looks even better and more desirable when being shown in action.  

  1. Editing.

Editing can be enough to make some handmade sellers just straight up say “nope, no editing for me thanks.” The programs can be confusing and knowing how to edit correctly can feel unachievable for makers. But, my friends, I am here to tell you right now that it is TOTALLY achievable.

The first thing to know about editing is that you only need to know a few of the tools. How to crop, how to adjust light and dark tones, and how to balance your colours are the main players you need to focus on. If you focus on just those tools, editing suddenly becomes a lot less overwhelming.

A quick note about editing programs: Make sure that your photo editing program enables you to embed a colour profile. Programs such as Photoshop and Lightroom, Affinity Photo, and Snapseed all embed color profiles. Programs like Pixlr do not.

When it comes to cropping, you should crop your product photos at a 5:4 ratio (for Etsy) or square (for your own website). Your photos should be 2000px at least along the long edge.  Next, adjust your image tones. Using the levels adjustment, drag the sliders around until the tones are bright with appropriate amount of contrast. Be careful not to over-do it. Next, balance your colours using the color balance tool. Then, save your product photo (with an embedded color profile!) and you’re good to go!

--

Now that you know what you NEED to know, you’re ready to go out, learn, and conquer your DIY product photos! You’ll find loads of information about these topics here on my blog, in the free Facebook group, in my free webinar and trainings, and of course in my masterclasses and courses.

Got a question? Drop it in the comments!

Last week I answered question of “do you really neeeed a white background for handmade product photos?” and the big answer was NOPE. You do not. But, you do need a simple, neutral background.

Those kinds of background don’t have to break the bank either. Here are 5 ideas for cheap or free backgrounds for handmade product photos.

1. A desk or table top

When I bought my desks (I have two), I bought them both with product photography mind. One is a natural wood, and the other is slightly glossy white. Now you don’t have to go out and buy a new desk (that would hardly be cheap or free, amiright?), but take a look around your house. You may very well already have a cool desk or table with a suitable surface for your product photos.

Hardwood floors may also work. Just make sure that the wood you’re using (regardless of its source) isn’t tinted or stained to create colour-affecting undertones. If the wood is reddish, yellowing, greenish, etc that can seriously impact your photo in a negative way.

2. Contact paper affixed to foam board

One of my favourite DIY background hacks! You can buy contact paper (intended to line shelves or drawers) or even wallpaper and stick it to rigid foam board for a great DIY product photography background.

Don’t forget - you’re going for neutral and no busy patterns. Keep it simple! Avoid glossy finishes (they will make glare-free photos virtually impossible), and opt for patterns that could be table tops, like marble, woods, slates, etc.

3. Posterboard for a seamless background

Ever see one of those product photos where it looks like the product is floating in nothingness? Those are seamless backgrounds. You can buy paper roll seamless background for a chunk of change at a camera store, or if your products are smaller, you can grab a piece of posterboard from the dollar store and make your own seamless background.

To do this, take your posterboard and stick one side of it (the short side if it’s rectangular) to a wall and allow it fall straight down the wall, curve toward the floor (or tabletop) to lay flat on the surface. Place your product on it and start shooting!

4. Scrapbook paper

If you have small products like jewelry, scrapbook paper can be a great option. They’re smaller, easy to store, and inexpensive. They come in a wide variety of patterns and are pretty easily replaceable as well.

Same rules apply as with contact paper and wallpaper. Keep it simple, neutral, and avoiding patterns. Seek out marble, woods, slates, and maybe even a linen texture. Experiment! With scrapbook paper you can afford to.

5. Nature backgrounds (slate, moss, a log, etc)

While not suitable for every brand, this may be one of my very favourite  free or cheap backgrounds. I love incorporating nature into product photos. It creates character, interest, and deepens a connection between the product and the shopper.

Seek out things like slabs of slate, bark, logs, stone, and moss for your product backgrounds. This approach is really only suitable for brand that embrace things like eco-friendly lifestyles, rustic vibes, adventure, and wilderness. But for those brands, this can be a super option.

Now that we’ve outlined some great free or cheap backgrounds for handmade product photography, let’s talk about some backgrounds you want to steer clear of.

- Anything cloth. Cloth is extremely wrinkly and nearly impossible to make look smooth, polished, and professional.

- Bright colours. Unless this is a stand-out characteristics of your brand, you’ll want to avoid bright colours. Colourful backgrounds take away from your product, and can distract and  overwhelm shoppers.

- Patterns. As I’ve mentioned a few times in this article thus far, patterns should be avoided. Patterns clutter up your photo, make it look chaotic, and will make shoppers just keep on scrolling. Your product should never have to compete with the background.

And there you have it! Some awesome free or cheap background ideas for your handmade product photos.  Have a question or comment about backgrounds? Drop it in the comments!

Got a question or comment? Drop it below!

One thing I hear a lot from makers is how difficult it is to get a white background for their handmade product photos. And it’s true, it IS really difficult for the DIY product photographer. But the first thing I asked them is, do you really need a white background for your product photos? The answer usually is “I think I do… Don’t I?”

In short: No. You don’t need a white background.

Back in the day when Etsy first became a thing, the recommendation was that you should use a white background. However, they very quickly changed their tune and dropped that recommendation. If you visit any of their “Editor’s Picks” featured collections, you’ll see a variety of different backgrounds, many of them not white.

First let’s figure out when you do and do not need a white background, then I’ll give you some ideas for some awesome alternatives.

When do you NOT need a white background?

  1. When you sell on Etsy, Handmade at Amazon, or your own website.

There are no requirements for a white background on any of the aforementioned websites. So you’re off the hook!

  1. When it’s not really your brand’s vibe.

Your backdrop for your products should support you brand’s overall vibe. Unless your brand is super clean and minimalistic, it probably doesn’t warrant a white background. Even then, a dark grey background may give a better look. For more info on how branding plays into your product photos, click here.

  1. When your products are white or light in colour.

It can be SO tough to get white or light coloured products to pop on a white background. A camera’s limited dynamic range make it difficult for it separate the tones of your product and the tones of the backdrops. I can be done with a lot of editing, but why make more work for yourself?

  1. When you just CAN’T get it right!

If you’ve tried every which way to get a beautiful white background and you’re about ready to pull your hair out, then know this - you don’t need a white background. You can switch up your background, save yourself the frustration, and make your photos look even better with a different background.

When DO you need a white background?

  1. If it is 100% your brand’s vibe.

If you’re confident that a white background is what you need to express your brand properly, then a white background you should have.

  1. If you sell on regular Amazon.

And I don’t mean if your handmade listings show up in the regular Amazon feed. I mean if you straight sell on regular Amazon, and not Handmade at Amazon. Regular Amazing does require a white background. Handmade at Amazon does not.

  1. If the website/publication/etc requires you to do so.

There are some website aside from Amazon and some publications that may want to feature your products that do require a white background. Read the fine print before you submit to make sure. Also keep in mind that there are loads of websites, publications, social media influencers, bloggers, etc that will want to feature you even without a white background. Maybe especially because you didn’t use a white background, and your photos have more interest and are more editorial.

Okay, so now that you know you don’t have to use a white background - what should you use?

Here are some great guidelines for select a background for your product photos:

- Choose a background that is neutral.

There are many great options out there for background that are simple, neutral and won’t take away from your product. A brightly coloured background can distract from your product and make the photo more about the background than your actual product. The background should be a supporting character, not the star of the show.

- Textures are awesome.

Marble, slate, white washed wood, dark wood, beadboard, shiplap, linen, and so on are all great neutral textures for your products. It’s important to pick one that is a fit your for products, otherwise it’ll feel odd and out-of-place

- Avoid fabric.

Fabric almost always appear wrinkled, messy, and unprofessional. Use thick cut paper or poster board, vinyl, foam board, or specially made photo boards instead.

- Don’t go seamless with a texture background.

Textured backgrounds are meant to emulate things like table and counter top, floors, and the like, so setting them up as a seamless background looks unnatural and unprofessional. The line in the textures don’t curve well and it looks awkward. Use the texture for the bottom only, and use something separate like a white or black foam board for the “wall” behind your product (or an actual wall - that works too).

There you have it! You are now free to drop the white background.

Got a question or comment? Drop it below!

Growing and running a business can be expensive, so finding free or cheap ways to enhance your DIY product photos can be a HUGE savings.

We all need to invest in our business if we want to succeed, it’s inevitable. But it’s also important to invest wisely and save where you can. Product photography can get really expensive, really fast, even if you’re DIYing it. Equipment can come with huge price tags, and often can be complicated to learn.

I’ve put together a shortlist of my favourite free or cheap tools for DIY product photos for handmade sellers. Check ‘em out!

  1. Natural Light

Despite having quite a bit of lighting equipment myself, I always prefer to use natural light whenever possible. Because, if you can get it right, it looks the best.

Natural light tends to render colours quite accurately, and is soft and even (if your setup is right). Set up your shooting space next to a bright window without any direct sunbeams filtering through for that dreamy natural light.

  1. Foam Board

To make the most of that bright window + natural light setup, use white foam boards to contain the light to your shooting area. You can add one or two white foam boards to surround your product (behind it and on the side opposite the window) to majorly brighten up the space and avoid those strong shadows that can occur on the side of your product opposite the window.

You can also use white foam board to block off surroundings to reduce reflections on shiny products, as a background for a flat lay, and to hold a piece of poster board for a seamless background. Hot tip: tape some L brackets (for shelving) to the back of your foam boards so they stand upright and can easily be moved around.

  1. Contact Paper

Yes, that stuff that goes inside of drawers.

Contact paper comes in loads of different colours and patterns, with marble being my favourite. You can affix the contact to a piece of foam board for an attractive background for your products. Make sure you select a pattern that’s neutral and not too busy. It should show off your product, not steal the show. Also be sure to get a matte finish and not glossy. Glossy finishes will create an unsightly glare in your photos.

  1. Stuff Around Your House (Props)

Great news! You don’t have to buy a whole bunch of cute props for your product photos. First of all, you should only be using one or two props for your product listing photos. Any more and you start to draw attention away from your product. Second, I bet your house and/or yard is packed FULL of props you could use for your photos.

Some of my very favourite props are simply plants. I love to grab plant life from outside and bring it inside to add a little colour and life to my photos. A well placed sprig of lavender can go a long way! You may even have some house plants that would be a good fit. Succulents are perfect for product photos!

If plants aren’t your thing or aren’t a good fit for your brand, I’m will to bet there are any number of other things around your home that would be perfect, depending on your products. A cute coffee mug or pen, a piece of ribbon, a nice jewelry dish, and so on can all make great props for your product photos. For more info on where to find props for your product photos, click here.

  1. Smartphone Lux Meter

Quite possibly my favourite free tool - a lux meter app for your smartphone. You can download them for free on your iPhone or Android device and, using the camera sensor, they detect the amount of light in an area (aka lux). For product photography, a reading of 1000 lux or higher is ideal.

My picks for free lux meters are Galactica Lux Meter for iPhone and Lux Meter (Light Meter) for Android. Simply download the free app, open it up, and place the camera of your phone near where your product would be when you’re photographing it. The reading should indicate 1000 lux or higher. If not, add some white foam boards to strengthen the light, take readings in other areas of your home at different times of day, or try moving your lights closer if you’re using studio lighting. Keep experimenting until you get a decent reading.

And that’s it, friends! My top 5 free or cheap tools for DIY product photography. Do you have any to add to the list? If so, drop them in the comments!

Hey there handmade seller!

If you’re just joining us for the first time, allow me to introduce myself. My name is Amy and I’m a product photographer and educator teaching handmade sellers just like you how to rock their own product photos for their online shops.

‘Cause here’s the thing - I’m about to break some serious news here - without great product photos, your online shop probably won’t succeed. I know, that’s some tough love right there. But I said it because I want you to succeed and because I believe in you. (read all about why product photography is so important in this post)

The good news is that you are not doomed to a life of dreadful DIY product photos and no sales. I’m here to help you transform those “meh” product photos into photos that’ll have shoppers hitting the add-to-cart button faster than you can say “cha-ching”.

The topic of product photography is vast, overwhelming, and often confusing. There’s sooooo much information out there and, let’s be honest, it’s really not directed to you as a handmade seller. That’s why it’s full of technical jargon you don’t understand.

Every resource you’ll find here on my blog and on my YouTube channel was developed with you in mind. It’s the nitty gritty - no muss, no fuss, just exactly what you need to know to start taking great DIY product photos, and quickly.

Because, guess what? Product photography doesn’t have to be super complicated. Once you learn a streamlined and simplified photography process, you’ll be amazed at how your photos will transform.

So let’s get started!

Step #1

You MUST have great lighting.

When it comes to photography, lighting is everything. Literally. The word photography is derived from the greek “photo” meaning light and “graphy” meaning drawing - so, drawing with light. Hence its importance.

But it’s not just words. A photograph is made from the light that comes through the shutter of a camera to hit the sensor. So, great light = great photo.

Light should be soft and even, plenty bright (but not too bright), and the right colour (ie, daylight). Try photographing your product next to a bright window with white foam boards bouncing the light back towards your product. (pictured below)

Step #2

Choose your background.

News flash: Your background doesn’t have to be white.

So many makers think that their backgrounds have to be white, and it’s simply not true. Neutral? Yes. White? No.

If you like a white background, and you’re able to capture it well on camera, that’s great! Don’t change a thing. But so many handmade sellers struggle to take a great photo on a white background and if they’d just let it go, life would be so much easier. So I’m giving you permission. Let it go.

When choosing a background, pick something that is neutral and subtle. Textures are also a nice. Backgrounds like dark wood, white washed wood, marble, slate, beadboard, etc are all great option.

When determining which is right for you, think about your products, your branding, and your ideal customer. Your background should be a fit for all those things. (read more about how your branding play into your product photo in this post)

Step #3

Choose some props.

When it comes to props, you need to keep it really simple. One or two props are plenty. When it comes to social media and brand photos, you can incorporate more props, but for product listing photos it’s important no to do too much.  Too many props confuse buyers, clutters up your shot, and will have people moving on pretty fast. You want your props to be “supporting characters” to your product, not steal the show.

When it comes to choosing props, the same rules apply as they did for the background. They should be a fit for your product, brand, and speak to your ideal customer.

Want to grab my list of 90+ Prop Ideas? Click here!

Step #4

Arrange your shot.

Take care to photograph your products at the correct angle. If not composed properly, the angle can distort the image and make your product look strange or misrepresent it. Photographing your product as a flat lay (“bird’s eye view”) or straight on (“eye level”) is a good place to start.

When arranging props, keep them off to the side and/or in the background. It should be very clear what is for sale in the image and your props shouldn’t take attention away from your product.

 

Step #5

Edit your photos.

Yes, you must edit your photos. A photo isn’t truly complete until it’s edited. Back in the film days, the development process was when images were fine-tuned. In these digital days, the editing process is the same idea. Sure, your digital camera does a bit of this work for you. But it’s just a piece of equipment and its abilities are limited. You don’t let your washing machine pick out your outfits do you? I didn’t think so.

So edit those photos! One of my most commonly asked question is what editing programs and apps I recommend. I recommend Adobe Photoshop and Lightroom, available for $9.99 USD a month through the Adobe Photography CC subscription. They are the industry standard when it comes to photo editing and they allow you to embed a colour profile, which is extremely important when it comes to product photos.

Edit your photos for correct tones, size and ratio, and white balance while avoiding faux pas like oversaturation and harsh contrast (read about other editing mistakes in this blog post).

---

And there you have it! You’re already on your way to better DIY product photos.

Got a question? Pop it in the comments!

Until next time,

Amy

Hello friends. In last week’s post we talked about how to style the perfect flat lay, so it just seems natural to follow that up with where to source props for your product photos. I’m talking real, tangible places you can scout to get awesome props for your images. It’s a lot easier than you think, and if you’re planning ahead you can grab some pretty sweet items at some pretty sweet deals – or better yet, free. Check it out.

The Clearance Section

Ahhhh, the clearance section. My very favourite place in just about any store. I have spent far more time than I care to say in the clearance section of my favourite stores. Here are a few that offer up awesome selections for styling your photos:

Chapters/Barnes & Noble

Chapters is my absolute favourite store for my photo styling needs. And reading needs. And to fulfill my need for pretty things. And Starbucks. But anyway, Chapters always has a section in their store for clearance and these things are often pretty little home or stationary items. It’s a great place to check out. Sorry in advance if you spend way more than you intended (I usually do). For my American friends: Barnes & Noble is a similar type of store, so check it out (and let me know how it goes). Bonus: You can shop online too.

Sidenote: Chapters is a supporter of handmade business and I have a few friends who've had their lines picked up by Chapters.  I shop there as often as I can, because I too am a huge supporter of handmade business (and you should be too!).

Michaels

Not all Michaels stores have a clearance section, but they frequently have awesome markdowns, great coupons, and a section for odds and ends that are great for photo styling. I’ve gotten really cute notebooks, mini clipboards, scrapbook paper, cute pens, and lots more there. Definitely worth a look.

Target

Give me a moment to grieve the loss of Target in Canada. It may have been two years ago that they closed, but I still feel a sense of loss. For my American readers, Target (as you no doubt know) has a fantastic section for odds and ends and lots of great clearance items.

Homesense/HomeGoods

Always awesome deals here, and they have super cute stuff. I could drop a lot at Homesense if I didn’t have self-control (or if my significant other didn’t rein me). Their home décor section is rife with unique items and they have really cool office accessories too. The last time I was there I scored some gold binder clips and huge gold paper clips. They had rose gold too. I highly recommend scouting them out.

I also recommend checking these stores/sections out on a regular basis. If you know your brand vibe and values, and/or have defined brand colours, you can easily pick up what will be a good fit for future use even if you don’t have a particular need for them at that time. If you’re not sure where to start in terms of defining your branding for your photography, check out my free downloadable styling planner with 90+ props ideas and stay tuned for next week’s post which is all about creating photos that fit your branding.

Poppin.com

Poppin.com is a website that's fantastic for grabbing your brand-specific colours in a large variety of office accessories. The website is SO FUN. You can shop by colour or what items you’re interested in. Turquoise scissors? Yes, please!

Nature

Depending on your branding, picking up a few things on a nature walk might be exactly what you need. Nature is abundant with fantastic things you can use to style and give life your photos. Examples include moss, stones, bark, ferns, wildflowers, twigs, pussy willows… You see where I’m going with this.

Grocery Store

Again, this one will depend on your branding, but there are loads of awesome accents to be found in the grocery store’s produce section. Sliced lemons, a bowl of shiny red apples, cherries, limes, oranges, and the like can bring a lot of character and feel to a photo.

Your Own Home

Never underestimate the value of finding styling props in your own home. From home décor items to cute coffee mugs, our homes are chock blocked full of things we can use to style photos. For example, you might have a really beautiful vase that would look great in some photos (bonus points if it has flowers in it). Or, you may have a set of wooden bowls that would look great with your products. You might have a vintage camera in the attic your forgot about, or perhaps an old wooden crate that perfectly fits your brand vibe. It’s important to be open-minded and keep your branding in mind. Walk around your house and look at your things through a new lens (first figuratively then literally). You’ll be surprised how much you find!

The Flower Shop or Your Garden

I’m a straight up sucker for succulents. I love the texture and colour of them and I especially like that they’re difficult to kill by accident which strangely seems to happen to a lot of the plants I own. I have a few succulents I keep “on staff” for photo styling and when not at work making a photo look great, they hang out in my office. In addition to succulents, there is a huge selection of plants for styling at your local flower shop or greenhouse. Fresh cut flowers, ivy, dried lavender… There are lots to pick from. Even better, if you’re so inclined to have some growing in your yard, you can pick straight from there.

Do you have any tips on where to get props for styling? I’d love to hear them!

Until next week,

Amy

I hear this all the time from creative entrepreneurs: "Taking photos drives me crazy. I don’t know what I’m doing. Why do my photos look like crap?"

I know your frustration. Honestly, I do. It’s how I feel when I try to DIY my own website. Sometimes I get a little ragey. One day I will have a web designer on staff so I never have to look at code again. But in the meantime, I’m asking the experts how I can do better. And that’s what this blog is all about: To help YOU do better with your product and brand photos.

There are many components to taking a good brand photo. So much content is going to be shared here in this blog (and let’s not forget my upcoming webinars and e-course) so I want to keep the information in simple, broken-down chunks. Streamlined information will make your life easier and will allow you to implement these tools with more ease.

Today we will discuss the ever-popular flat lay and how you can start styling your flat lays like a pro.

What is a flat lay?

A flat lay is an image taken straight down from above. A birds-eye view, if you will. While technically speaking a flat lay can simply be a photo of a single thing laying flat, the real bones of a flat lay comes in the styling. By styling I mean the props and items that you add to the photos to give it a more branded and editorial feel, to provoke more interest.  At the bottom of this email you will see a link for a free download that includes a styling planner for your flat lay and a list of over 90 props ideas, so be sure to grab that.

With those suggestions in mind, let’s move on to our top five tips for styling an awesome flat lay.

1. Keep your branding at the forefront of your mind.

Your brand vibe & values are of utmost importance when selecting props and creating your flat lays. If your vibe is very earthy and natural it is unlikely that you will style your image with say, bottles of nail polish. Consider some words that come to mind when you think about your brand – Modern? Comfort? Luxury? Feminine? Alternative? Edgy? Your brand should always guide your prop selection.

2. Use props that make sense.

When styling your flat lay, keep in mind what makes sense. If you’re a blogger having a day at the beach and you want a pretty flat lay to go along with that, consider what makes sense for a beach day. Sunglasses, yes. Towel, yes.  Beach bag, yes. Stilettos? Nope. A purse? Naw. No one takes their purse to the beach. That’s what the beach bag is for.

Carefully consider the “genre” or category that your flat lay would fall into and ensure you’re selecting props that would also belong in that category.

3. Carefully select your background.

Your background can add as much to the flat lay as the actual props you use. It can also detract from the image if it’s not a great call. With current trends followers, clients, and customers tend to be most drawn to white, wood, or marble backgrounds. White backgrounds can be created with white bristol board or foam board. Wood backgrounds can be a desktop, a wood floor, or a deck surface. Do be careful of the tone of the wood – some wood, like hardwood floors in older homes, can be very yellowish and does not translate well in a flat lay. The important take away here is that the background should be simple, clean, and allow your products and props to do the muscle work.

4. Carefully arrange your props.

First, consider the dimensions of your image. Is this shot for Instagram and will be square? Perhaps it will be a Facebook cover photo and will be very short and very wide. Or will it be a more standard 4:6 ratio? Planning ahead will help you arrange your props appropriately to ensure you get the most out of your image.

Next, consider the feeling you want your image to give off. Clean, organized perfection? Effortlessly chic and casual? You can either arrange your props in a linear fashion with right angles, or you can arrange them as if they just happened to land in that way and look perfectly fabulous. Both options are great – just depends on how you want the feel of the photo to roll out.

5. Keep it simple.

Perhaps my most valuable tip – keep it simple. Your flat-lay does not need to have 10 different items. Some of the most beautiful flat lays contain just a focal point (ie, a product), and one other styling element. The more you add, the busier it gets, and the more places there are for the eye to go. When it gets too overwhelming to look at, your audience is going to shut off their interest and move on. It’s much more valuable to pick one or two perfect styling pieces that compliment your focal point to keep your audience coming back for more.

Bonus flat lay tip!

Proper lighting is everything.

I won’t delve into too much depth on this subject, because I covered it a bit before in this blog post and will be getting into the more technical aspects of lighting in future posts. But I would be remiss if I didn’t stress it again here. Proper lighting is absolutely instrumental in creating an attractive flat lay. This can be achieved with natural or artificial light, but it must be bright and diffused, meaning the light must not be direct from the source. Some examples of great light sources include next to a bright window (without a direct sunbeam streaming through), a lightbox with lights shining through thin white material, or lights with softboxes. If all this lighting talk feels overwhelming, don’t worry – there are future posts coming your way that will help you master great lighting.

Let's Meet on Instagram

This error message is only visible to WordPress admins
There has been a problem with your Instagram Feed.