Editing your DIY product photos is a tricky thing. Just looking at an editing program can be enough to give to give any DIYer an anxiety attack. That's because there are, oh I don't know, about a billion different tools? Which ones do you even need? What do they even do?
Today's post is all about looking that fear of editing in the face and tell it what's up.
And what's up is that you're going to master this one editing trick that is going to make a huuuuuuuuuuuge difference in your product photography.
You may be wondering, do I even need to edit my photos? The answer is YES. You do.
Think of back in the days of film photography – an image was captured on a film negative and them processed in a dark room to become a photograph.
Now let's not get all lazy just because we're in the digital days.
While processing images digitally is a lot easier than process film, it's a process that still needs to happen to make photos look polished and professional.
There are four extremely valuable editing tools for handmade sellers, but because I don't want to overwhelm you, we're going to focus on the one that is going to make the biggest impact.
Scared yet? Wondering what the heck levels are?
It's okay, I'm here to make this easy on you.
“Levels” is a tools that adjusts a photo's brightness, contrast, and tonal range.
In other words, you can manipulate the photo's bright tones, the dark tones, and the mid-tones independently of one another.
Note: While editing is awesome and can make a huge difference in your product photos, it cannot fix bad lighting. You need to continue to strive to have great lighting from the get-go.
What it can do is help you make fine adjustments that will make your photo look more as it would if you were looking at the scene with your naked eye.
See, as humans our eyes are capable of seeing something called “dynamic range.”
I'm about to lay down some science here, so brace yourself.
Dynamic range refers to the ratio of the brightest brights to the darkest darks.
The ratio of dynamic range in the human eye is about 1,000,000,000:1.
The dynamic range of a high end, professional DSLR camera is about 28500:1.
So, needless to say there are some discrepancies between what we see, and what our camera is capable of capturing.
There are lots of fancy ways to create images that compensate for these discrepancies, but in the case of product photography, such measures aren't usually necessary since we set the scene and it's usually fairly dynamically uncomplicated.
AKA, we can compensate for it by editing photos. You can make your photos look better by tweaking the tonal ranges in our photos. With levels.
Okay, no more science for today. I promise.
Now let’s do a little photo editing.
Make sure you're covering all your editing bases with my free photo editing checklist!
Looking for cheap or free tools for your awesome diy product photos? Check this post out! >> https://amytakespictures.com/5-free-or-cheap-tools-for-awesome-diy-product-photos/
Ready to get big on Instagram? I wrote about branding your Instagram and the steps you can take today to get there. Read more here >> https://amytakespictures.com/5-steps-to-a-branded-instagram-account/