Today’s post is all about developing your own aesthetic for your handmade product photos so that you stand out from crowd, look unique, and so that your images embrace your branding and attract your ideal customer.
No big deal, right?
Naw, it’s totally a huge deal. Because creating a cohesive, branded look for your product photos makes your shop and social media feeds like a magnet for the people you want to take notice (like oh I dunno, paying customers for example).
Having a strong brand is a huge step towards serious growth. More social media followers, more features, more SALES. Your branded look and rapidly growing fan following could even catch the attention of big box stores and make all your handmade dreams come true.
Why does having a branded photo aesthetic even matter?
Because having a strong brand message that comes through in your images will attract your ideal customers and make them want to buy your stuff.
Not only will they buy your stuff but they’ll talk to their friends about you, share your posts on social media, and drive traffic to your shop.
The central quality of a strong photo aesthetic is to develop cohesiveness across your images. All of the images in your online shop and on social media should exude your aesthetic.
Here are some ways you can achieve cohesiveness:
1. Always stay true to your branding.
Knowing your brand is paramount to attracting the right customers and being consistent in your images and your overall vibe. Is your brand kind of boho? Preppy? Rustic? Vintage? Flirty? Minimalistic? You images should stay true to that vibe.
2. Your backgrounds should all look like they’re part of the same collection.
They don’t necessary all need to be the exact same, but they should belong to the same tonal family (eg, lights OR darks, not a mix of both) and you really should stick with just one or two backgrounds. Too many different backgrounds makes your shop and social media feeds looks chaotic and people won’t want to stick around and browse for long. Having a cohesive look across your images will convey quality, professionalism, and give customers the confidence to make purchases.
3. Choose props that are a fit for your brand and appeal to your ideal customers.
Always choose high quality props that don’t overwhelm your product or confuse buyers as to what’s for sale. Select props that embrace the vibe of your brand and don’t contradict your brand messaging. For example, if your brand is big on being eco-friendly, you wouldn’t want to incorporate props that are bad for the environment. To read more about choosing props for your handmade product photos, check out this post.
This is probably the #1 most important thing you need order to get the most of out your equipment:
4.Whenever possible, pick a colour palette and stick with it.
Strong brand messaging is huge on colours. Choosing a colour palette can help guide your prop selection, backgrounds, and maybe even your product materials. This doesn’t mean you have to stick to two colours. A colour palette can have six, or eight colours even. They just need to fit together. Not sure where to start? Check out Design Seeds. They have hundreds (maybe thousands) of colour palettes to drool over. I apologize in advance for the heaps of time you’ll waste on that website. (sorry not sorry, because it’s awesome)
5. Stick with similar tones.
Along the same lines as stick with a colour palette, you should also stick within a similar tonal range. For example, if your brand vibe is light and airy, all of your photos should be light and airy. If your brand vibe is dark and moody, they should all be dark and moody. If your brand is bright and cheerful, they should all be bright and cheerful. You see where I’m going with this.
And there you have it! That’s how to develop and maintain a consistent brand aesthetic in your handmade product photos.
What’s your brand aesthetic like? How do you convey it in your photos? Drop it in the comments!
Go-to product photography instructor for creatives since 2017
I'm a photographer and I teach makers, artists, and creatives how to take beautiful, compelling, and effective brand and product photos for their business.
With my signature straightforward teaching style and affinity for blending the technical with the creative, I'll teach you how to not just take a nice photo, but how to LOVE crafting stunning, stand-out images that significantly elevate your creative business.
A free 3-part video series to bust you out of your product photography funk so you can start taking better photos, faster
Free 3-Part Video Series To Bust You Out of Your Product Photography Funk So You Can Start Taking Better Photos, Faster