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DIY Product Photography For Handmade Sellers

Because better photos leads to better sales

Picture Profit Academy

Courses for handmade and Etsy sellers who want to learn how to take their product photography (and in turn, their sales) to a whole new level of awesome.

Join over 450 students already enrolled and learn to create gorgeous product photos for your Etsy shop that will have customers swooning over your products and hitting that add-to-cart button faster than you can say cha-ching. Because better photos leads to better sales!

Enroll in courses that cover the three most important aspects of product photography –  lighting, editing, and styling – to master the most challenging areas of DIY product photography and never dread “photo day” again. Heck, you might even find yourself enjoying taking photos of your stuff!


Why learn from me?

As a product photographer, I’ve worked with handmade and product-based businesses from across the globe, shooting their awesome products in my own studio and helping them grow their sales through killer photos. I have also had the pleasure of providing education to handmade sellers on how to DIY their own product photography through in-person workshops, my blog, Facebook groups, webinars, and now, online courses.

I'm a product photographer by trade and a handmade business cheerleader by heart. As a lover of all things handmade and small biz, I’ve seen the all-too-real struggle when you’re trying to figure out how to create images that look like they were taken by a pro, while avoiding the hefty price tag of professional photography. I’ve seen and felt the void of this kind of education in the handmade community. And I’m so stoked to be able to fill it.

How To Learn from Me

My Story

I'm a small-town East Coast girl recently returned to my roots in Nova Scotia, Canada, from working as a product photographer in the big city of Toronto. Even though I love being a photographer, something was missing. I wanted to help people. And, being a bit of a free spirited, go-where-I-want kind of girl, I also wanted to build a business that would allow me to work from anywhere I chose to live – specifically, my tiny, rural, ocean-hugged province of Nova Scotia. My journey has led me to build Picture Profit Academy, an online photography school for awesome handmade sellers who create beautiful things and just want to take great photos of their stuff so they can find success doing what they love. To date, Picture Profit Academy has enrolled 450 students who are now ROCKING IT with their product photography. 

And as for me, I'm living my best life in a place that looks like it was painted by Bob Ross with my beautiful son, two awesome dogs, and one phenomenally supportive husband. You can learn more about me by clicking below.

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Awesome Images Lead to Better Sales

It's just that simple.


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  • Snapped this official announcement in about 3 seconds on the desk in my front room. No white foam board. Just my smartphone. Easy, right?

Sometimes overthinking the shot can prevent you from taking a good one. When you're feeling confused, unsure, and overwhelmed, just take a few steps back and simplify.

Baby #2 coming in May 2019. 😊
  • In my 5 day challenge this week, I'm hearing from lots of handmade sellers that they can't take photos in natural light when it's raining or overcast.

I'm here to say you TOTALLY can!

If you have a tripod, the ability to manually control your camera a bit, and the knowledge, you CAN make overcast days work for you.

Like this shot. I needed to get this shoot  done for, but it was raining as far as the forecast could see and I really wanted natural light for the shot. So I said screw it, and took the photos anyway. And they turned out pretty damn good.

This photo was taken with a Nikon D800 and 85mm 1.8 lens. ISO 400, aperture 2.8, and shutter speed 1/30. I used a tripod for stability. Shot in completely natural light.

Question? Drop em below!
  • Gorgeous bag, gorgeous photo! 📸

I didn't take this photo but Gillian (@piprobins), who took my free 5 day training last time around, did.👏👏👏 Since taking my 5 day training in April, Gillian's Instagram followers have grown by 1000 and she has a waitlist a mile long of customers wanting to buy her bags. (swipe right to see Gillian's own words about the training)

The best part? I'm hosting my free 5 day training again next week and you're invited. Gillian signed up again and is hoping to take her follower count to 10k! What will having great photos do for you?

Click the link in my profile to sign up and find out!
  • What do you do for self-care?

That's what we're talking about today in the #cwgetsocial challenge. Some of the participants have expressed that they don't really exercise self-care. And I was all like, whaaaaaaat?! Friends, you have GOT to self-care.

Running your own business is exhausting, stressful, and can be all-consuming at times. And what does that lead to? Everyone say it with me now: BURNOUT!

When I started out with my business, the idea of "hustling" and working non-stop to make you dreams come true was all the rage. There was a definite message of "if you aren't working all waking hours, you're not serious about your business" going around. Being stubborn like I am, I immediately decided to F that idea. I mean, seriously... Do we seek out the freedom of entrepreneurship so that we can find ourselves chained to our desks all hours of the day? Hell no. I wanted to be my own boss so that I could work less, make more money, and have more free time. So that's what I did, and that's the kind of business I built.

Believe it or not, even with a full-time business and an 18 month old little one that is home with me, I still exercise a lot of self-care. It's imperative to my (and my business's) survival. If I don't make time for myself, I pay for it. So I've made "me" time a priority. I rarely work in the evenings, and at least a couple of times a week I do stuff like relax or garden during Nate's nap. Gardening is my favourite. Being outside and tending my plants makes me feel replenished. 
So, what are your self-care habits?
  • How about a little behind-the-scenes?

Day 5 of this #cwgetsocial challenge was work in progress. As a photographer, works in progress are really more like behind the scenes, since our masterpieces involve a lot of set up and planning, and then they're created in just a split second.

So, I wanted to take the chance to show you one of my favourite and most convenient aspects of how I work. My prop trolly.

I have... A LOT of props. To put it mildly. If I had to dig through storage containers, drawers, and shelves every time I had to take some product photos, I'd never get anything done. So, I have them all ready to go in my prop cart. I just wheel it out of my office and to my shooting area. Then wheel it back when I'm done. It saves me running back and forth if I've forgotten something, and it keeps everything organized so I can find it easily.

What shortcuts do you use to save yourself time when you're creating?
  • Today kicks off Day 1 of the social media challenge in my Facebook group, Creative Wild Collective and today's prompt is to share a post that captures your "why". You know, the reason why you do what you do. Why you work your buns off. Why you pour so much effort into making your business successful.

My why - these guys. Having a career that's flexible, fulfilling, and that makes me so happy, lets me be the best I can be for my family. It's allowed us to move to my beautiful home province of Nova Scotia and next year it will allow my husband to leave his demanding job to be able to be home with us. It's our dream, and it's super close. Thanks to my business. And that's my why. Happiness. Family. Living our best lives. Not being part of the "grind". Living the dream.

What's yours?
  • Here's a question for ya... How well do you know your ideal customer?
You might know their age, gender, and a general interest of theirs (they like yoga!). But do you know their family status? Their values? What's important to them? What they do on their spare time? Do you know what YOU want from your ideal customers? Do you know where to find them?
I'd venture to say that most handmade sellers (certainly the ones who are struggling to make their business sustainable) don't know the answers to those questions.
The ideal customer seems elusive to a lot of makers, or may even seem silly. You make stuff. People buy it. What else is there to it?
Well, let me just say that I don't one single successful handmade business that doesn't know who their ideal customer is.
An ideal customer is the type of person who is most likely to want to buy your stuff, at the price point at which you want to sell it. But if you don't know who this type of person is, you won't know where to find them or how to attract them. So, you'll struggle to make sales, you'll feel unsure about your products, and you'll be frustrated about your lack of growth. It sucks.
Does that sound like you? If so, I want you to go to the link in my profile right now. This week in my Facebook group we're talking about ideal customers. Join us! And starting on Monday (September 10th), I'm beginning the second round of my Meet Your Marketing masterclass that'll help makers just like you figure out exactly who your ideal customer is, where to find them, and how to take photos that will appeal to them.
So, you're going to the link in my profile right now, right? Cool? Great. See you in there. :) 📷
  • Here's a styling tip for you today!
When styling your lifestyle or social media photos, consider mixing textures. Combine soft fabrics and knits with props that are smooth, strong, cool, rough or hard. Like I did with this photo I took for @metaphysiquetoronto!