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DIY Product Photography For Handmade Sellers

Because better photos leads to better sales

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Picture Profit Academy

Courses for handmade and Etsy sellers who want to learn how to take their product photography (and in turn, their sales) to a whole new level of awesome.

Join over 450 students already enrolled and learn to create gorgeous product photos for your Etsy shop that will have customers swooning over your products and hitting that add-to-cart button faster than you can say cha-ching. Because better photos leads to better sales!

Enroll in courses that cover the three most important aspects of product photography –  lighting, editing, and styling – to master the most challenging areas of DIY product photography and never dread “photo day” again. Heck, you might even find yourself enjoying taking photos of your stuff!


Why learn from me?

As a product photographer, I’ve worked with handmade and product-based businesses from across the globe, shooting their awesome products in my own studio and helping them grow their sales through killer photos. I have also had the pleasure of providing education to handmade sellers on how to DIY their own product photography through in-person workshops, my blog, Facebook groups, webinars, and now, online courses.

I'm a product photographer by trade and a handmade business cheerleader by heart. As a lover of all things handmade and small biz, I’ve seen the all-too-real struggle when you’re trying to figure out how to create images that look like they were taken by a pro, while avoiding the hefty price tag of professional photography. I’ve seen and felt the void of this kind of education in the handmade community. And I’m so stoked to be able to fill it.

How To Learn from Me

My Story

I'm a small-town East Coast girl recently returned to my roots in Nova Scotia, Canada, from working as a product photographer in the big city of Toronto. Even though I love being a photographer, something was missing. I wanted to help people. And, being a bit of a free spirited, go-where-I-want kind of girl, I also wanted to build a business that would allow me to work from anywhere I chose to live – specifically, my tiny, rural, ocean-hugged province of Nova Scotia. My journey has led me to build Picture Profit Academy, an online photography school for awesome handmade sellers who create beautiful things and just want to take great photos of their stuff so they can find success doing what they love. To date, Picture Profit Academy has enrolled 450 students who are now ROCKING IT with their product photography. 

And as for me, I'm living my best life in a place that looks like it was painted by Bob Ross with my beautiful son, two awesome dogs, and one phenomenally supportive husband. You can learn more about me by clicking below.

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Awesome Images Lead to Better Sales

It's just that simple.


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  • How about a little behind-the-scenes?

Day 5 of this #cwgetsocial challenge was work in progress. As a photographer, works in progress are really more like behind the scenes, since our masterpieces involve a lot of set up and planning, and then they're created in just a split second.

So, I wanted to take the chance to show you one of my favourite and most convenient aspects of how I work. My prop trolly.

I have... A LOT of props. To put it mildly. If I had to dig through storage containers, drawers, and shelves every time I had to take some product photos, I'd never get anything done. So, I have them all ready to go in my prop cart. I just wheel it out of my office and to my shooting area. Then wheel it back when I'm done. It saves me running back and forth if I've forgotten something, and it keeps everything organized so I can find it easily.

What shortcuts do you use to save yourself time when you're creating?
  • Today kicks off Day 1 of the social media challenge in my Facebook group, Creative Wild Collective and today's prompt is to share a post that captures your "why". You know, the reason why you do what you do. Why you work your buns off. Why you pour so much effort into making your business successful.

My why - these guys. Having a career that's flexible, fulfilling, and that makes me so happy, lets me be the best I can be for my family. It's allowed us to move to my beautiful home province of Nova Scotia and next year it will allow my husband to leave his demanding job to be able to be home with us. It's our dream, and it's super close. Thanks to my business. And that's my why. Happiness. Family. Living our best lives. Not being part of the "grind". Living the dream.

What's yours?
  • Here's a question for ya... How well do you know your ideal customer?
You might know their age, gender, and a general interest of theirs (they like yoga!). But do you know their family status? Their values? What's important to them? What they do on their spare time? Do you know what YOU want from your ideal customers? Do you know where to find them?
I'd venture to say that most handmade sellers (certainly the ones who are struggling to make their business sustainable) don't know the answers to those questions.
The ideal customer seems elusive to a lot of makers, or may even seem silly. You make stuff. People buy it. What else is there to it?
Well, let me just say that I don't one single successful handmade business that doesn't know who their ideal customer is.
An ideal customer is the type of person who is most likely to want to buy your stuff, at the price point at which you want to sell it. But if you don't know who this type of person is, you won't know where to find them or how to attract them. So, you'll struggle to make sales, you'll feel unsure about your products, and you'll be frustrated about your lack of growth. It sucks.
Does that sound like you? If so, I want you to go to the link in my profile right now. This week in my Facebook group we're talking about ideal customers. Join us! And starting on Monday (September 10th), I'm beginning the second round of my Meet Your Marketing masterclass that'll help makers just like you figure out exactly who your ideal customer is, where to find them, and how to take photos that will appeal to them.
So, you're going to the link in my profile right now, right? Cool? Great. See you in there. :) 📷
  • Here's a styling tip for you today!
When styling your lifestyle or social media photos, consider mixing textures. Combine soft fabrics and knits with props that are smooth, strong, cool, rough or hard. Like I did with this photo I took for @metaphysiquetoronto!
  • One of the most frequently mentioned problems faced by handmade sellers is how to photograph reflective products. Reflectiveness is a tough thing to capture. You need to demonstrate its reflectiveness without it showing so much reflection that your product isn't represented well.
The secret key to this is to you blocking techniques with something like lightboxes and white foam boards. Take this photo for example. (you can view the "before" by swiping right) To achieve this even look across the tea diffuser, I used a white foam board to block out the reflection from the window and a foam board on the opposite side to block out reflections on the other side and bounce light back against that side. It takes a bit of trial and error to figure out exactly where to place the foam board to eliminate the reflections, but it only took a few minutes and was totally worth it.
Do you struggle with reflections in your product photos? How do you deal with it?
  • My student Beth (of @rockinyournotebook) asked me one day how I would photograph washi tape. One thing lead to another, and lucky for me this little beauty showed up in my mailbox so I could show her just how I would photograph washi tape.
Washi tape is small, so it can be difficult to photograph in a styled, interesting way without the props overwhelming the product.
You'll notice with this shot, I made sure to have larger props just peeking in around the edges, leaving no question what is for sale in the photo.
Do you sell small things? How you capture them with the props overwhelming them?
  • It's been super busy over here at Amy Takes Pictures headquarters (I knowwww, I'm supposed to taking time off. I don't know how), but I'm SO stoked about some big changes going down in my business.
More about that later, but for now I want to hit you with a quick tip using my favourite cheap tool, the white foam board. The print on this pencil case is reflective and it was getting lost. To illuminate the reflection and make the text pop, I angled my foam board at 45 degrees toward the pencil case to cast some light on the words. I don't have a photo of the angle, because it's a delicate balance act (ie, damn lucky I don't drop it and subsequently fall off my stool). But the moral of the story is, play around with the angle of your foam board reflectors to provide luminance on reflective elements. :)
  • Hello? Is anybody out there? (to the tune of Pink Floyd) ⠀⠀⠀⠀⠀⠀⠀⠀⠀
But seriously, I've been wondering this. With regular posts featuring product photography tips, hahstags, good photos, and all that jazz you allegedly need to master the IG algorithm, I've been getting just a bit more than crickets. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I know engagement is a tough code to crack, but in all honesty, I thought I was totally going to nail it with these helpful daily mini blog posts. Which leaves me wondering... ARE these posts helpful? Or boring? What do YOU want to learn about here? Or do you just want to see behind scenes/personal photos? Or both?
I really love the idea of connecting with my tribe here on IG, so let me know what you'd like to see. 😊