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DIY Product Photography For Handmade Sellers

Because better photos leads to better sales

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Picture Profit Academy

Courses for handmade and Etsy sellers who want to learn how to take their product photography (and in turn, their sales) to a whole new level of awesome.

Join over 450 students already enrolled and learn to create gorgeous product photos for your Etsy shop that will have customers swooning over your products and hitting that add-to-cart button faster than you can say cha-ching. Because better photos leads to better sales!

Enroll in courses that cover the three most important aspects of product photography –  lighting, editing, and styling – to master the most challenging areas of DIY product photography and never dread “photo day” again. Heck, you might even find yourself enjoying taking photos of your stuff!

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Why learn from me?

As a product photographer, I’ve worked with handmade and product-based businesses from across the globe, shooting their awesome products in my own studio and helping them grow their sales through killer photos. I have also had the pleasure of providing education to handmade sellers on how to DIY their own product photography through in-person workshops, my blog, Facebook groups, webinars, and now, online courses.

I'm a product photographer by trade and a handmade business cheerleader by heart. As a lover of all things handmade and small biz, I’ve seen the all-too-real struggle when you’re trying to figure out how to create images that look like they were taken by a pro, while avoiding the hefty price tag of professional photography. I’ve seen and felt the void of this kind of education in the handmade community. And I’m so stoked to be able to fill it.

How To Learn from Me

My Story

I'm a small-town East Coast girl recently returned to my roots in Nova Scotia, Canada, from working as a product photographer in the big city of Toronto. Even though I love being a photographer, something was missing. I wanted to help people. And, being a bit of a free spirited, go-where-I-want kind of girl, I also wanted to build a business that would allow me to work from anywhere I chose to live – specifically, my tiny, rural, ocean-hugged province of Nova Scotia. My journey has led me to build Picture Profit Academy, an online photography school for awesome handmade sellers who create beautiful things and just want to take great photos of their stuff so they can find success doing what they love. To date, Picture Profit Academy has enrolled 450 students who are now ROCKING IT with their product photography. 

And as for me, I'm living my best life in a place that looks like it was painted by Bob Ross with my beautiful son, two awesome dogs, and one phenomenally supportive husband. You can learn more about me by clicking below.

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Awesome Images Lead to Better Sales

It's just that simple.

 

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  • Here's a styling tip for you today!
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When styling your lifestyle or social media photos, consider mixing textures. Combine soft fabrics and knits with props that are smooth, strong, cool, rough or hard. Like I did with this photo I took for @metaphysiquetoronto!
  • One of the most frequently mentioned problems faced by handmade sellers is how to photograph reflective products. Reflectiveness is a tough thing to capture. You need to demonstrate its reflectiveness without it showing so much reflection that your product isn't represented well.
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The secret key to this is to you blocking techniques with something like lightboxes and white foam boards. Take this photo for example. (you can view the "before" by swiping right) To achieve this even look across the tea diffuser, I used a white foam board to block out the reflection from the window and a foam board on the opposite side to block out reflections on the other side and bounce light back against that side. It takes a bit of trial and error to figure out exactly where to place the foam board to eliminate the reflections, but it only took a few minutes and was totally worth it.
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Do you struggle with reflections in your product photos? How do you deal with it?
  • My student Beth (of @rockinyournotebook) asked me one day how I would photograph washi tape. One thing lead to another, and lucky for me this little beauty showed up in my mailbox so I could show her just how I would photograph washi tape.
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Washi tape is small, so it can be difficult to photograph in a styled, interesting way without the props overwhelming the product.
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You'll notice with this shot, I made sure to have larger props just peeking in around the edges, leaving no question what is for sale in the photo.
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Do you sell small things? How you capture them with the props overwhelming them?
  • It's been super busy over here at Amy Takes Pictures headquarters (I knowwww, I'm supposed to taking time off. I don't know how), but I'm SO stoked about some big changes going down in my business.
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More about that later, but for now I want to hit you with a quick tip using my favourite cheap tool, the white foam board. The print on this pencil case is reflective and it was getting lost. To illuminate the reflection and make the text pop, I angled my foam board at 45 degrees toward the pencil case to cast some light on the words. I don't have a photo of the angle, because it's a delicate balance act (ie, damn lucky I don't drop it and subsequently fall off my stool). But the moral of the story is, play around with the angle of your foam board reflectors to provide luminance on reflective elements. :)
  • Hello? Is anybody out there? (to the tune of Pink Floyd) ⠀⠀⠀⠀⠀⠀⠀⠀⠀
But seriously, I've been wondering this. With regular posts featuring product photography tips, hahstags, good photos, and all that jazz you allegedly need to master the IG algorithm, I've been getting just a bit more than crickets. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I know engagement is a tough code to crack, but in all honesty, I thought I was totally going to nail it with these helpful daily mini blog posts. Which leaves me wondering... ARE these posts helpful? Or boring? What do YOU want to learn about here? Or do you just want to see behind scenes/personal photos? Or both?
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I really love the idea of connecting with my tribe here on IG, so let me know what you'd like to see. 😊
  • Swipe right to see a super simple seamless white background setup!
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Ever wonder how people get that "floating in white" look for their product photos? A seamless background is how. And you can achieve this look really easily with just poster board and some cute washi tape (or regular tape. but where's the fun in that?)
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Have you ever tried this look? How'd it go?
  • Let's talk about using a model in your DIY product photography. Do you use a model (or model yourself?)
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If not, I definitely recommend giving it a shot. Nothing makes online shoppers feel more connected to a product than seeing it with an actual human being. Especially because there are lots of products that don't really look like much until they actually worn or being used. Then they're like, whoa. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Don't let the idea of using a model intimidate you though. You can recruit friends or family (with the the promise of not even having to show their face if they're not into that), ask around your community to see if there is anyone who might like to model in exchange for free product, or even use yourself as a model with the aid of a tripod and the self timer.
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If all else fails, offer your customers the incentive to send in photos of them wearing your product for the chance at getting a coupon code for their next purchase if their photo is chosen to be featured.
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Side note: I took this photo for the very awesome @blondieapparel with the very talented professional model @laurenorosz. Photographing professional models like Lauren is insanely awesome and easy because, well, they're professionals. She made my job a breeze. If you can hire a professional model, I highly recommend it. :)
  • Today's photo comes from my student, @cottonstitch.ca!
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She shared this photo today which is a perfect example of both a lifestyle photo AND a photo to show scale - two of my favourite things.
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She's showing the pillow "in action" (being hugged is totally one major purpose of a cute pillow like this) and doesn't it jist make you feel that pillow in your arms? Can't you just feel the patchwork? Doesn't it make you want this pillow? I do.
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With something like pillows, it's tough to really discern the size of them without being able to compare them to something. By having her hold the pillow, we are instantly able to tell the size of it.
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Tell me in the comments - how do you show your product in action? How do you show size?